Professional Experience
Founded and operated a full-service creative studio delivering branding, content, and visual storytelling solutions for national and global clients including Nike, Xfinity, State Farm, Windermere, and Cisco. Led end-to-end brand development, copy and content creation, visual systems, photography, and cross-channel execution. Partnered closely with clients and marketing teams to ensure cohesive brand presence across web, digital, social, and print.
Managed brand voice and visual identity for multiple consumer and lifestyle brands. Created branded graphics, copy, and content calendars while maintaining consistency across platforms. Supported brand growth through cohesive storytelling and strategic content execution.
Served as liaison between creative and engineering teams, ensuring brand consistency across digital products. Developed CSS styles, design systems, and best-practice guidelines for international distribution.
Led website redesign from concept through implementation. Developed wireframes, content structure, and visual assets supporting overall brand positioning.
